When we created Old Ezra 7, we knew it was something special. Although we’re not in it for the awards, we’d be lying if we said we weren’t proud that Whisky Advocate recognized Old Ezra 7 in its Top 20 Whiskies of 2019. In fact, it ranked No. 7 — a happy coincidence considering we age the Kentucky straight bourbon whiskey in new charred oak barrels for seven years.
In our high-speed, short-take, 140-character world, we’ve put cutting corners on a pedestal. We plunge in. Don’t read instructions. Make an early exit. Honestly, we’re lucky when we don’t wind up a winner of the Darwin Awards.
If you’ve read this far, you’ve probably figured out that we’re going to tell you take your foot off the pedal. We’re going to have the audacity to assert that, sometimes, easy isn’t always better. Even a guy like gonzo journalist Hunter S. Thompson knew that “anything worth doing is worth doing right.”